From the gyms of Dubai to the global stage in Goa, the elite transformation expert brings home the title of “International Celebrity Coach.”
Dubai is a city built on transformation. From its skyline to its economy, the emirate is constantly reinventing itself. It is fitting, then, that one of its most prominent figures in human transformation has just received global acclaim.
In a glittering ceremony in Goa this week, Dubai-based celebrity coach Sam Khan was awarded the prestigious Nelson Mandela Noble Peace Award 2025.
The honor marks a defining moment for the UAE’s wellness industry, signaling that the region’s talent is now influencing the global dialogue on youth empowerment and high-performance mentorship.
More Than Just Fitness
While Sam Khan is a familiar face to Dubai’s elite, known for transforming the physiques and mindsets of C-suite executives and high-net-worth individuals, this award recognizes impact beyond the gym floor.
The Nelson Mandela Peace Award Academy (NMPAA), an institution dedicated to fostering unity and leadership for over five years, conferred upon Khan the distinguished title of “International Celebrity Coach.”
“This is not just about physical fitness,” Khan stated. “It is about building mindset, discipline, and character. To represent Dubai on such a platform is a responsibility I take seriously.”
A Gathering of Dignitaries
The ceremony in Goa was a high-profile affair, attended by a roster of national and international diplomats.
Sam Khan was welcomed as an Honourable Guest alongside key figures including:
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- Hon. Subhash Desai (Minister of Social Welfare, Govt. of Goa)
- Hon. Colonel Shailendra Singh
- Hon. Dr. Tanaji Bhau Jadhav (President, Tiger Group India)
- Hon. Dr. Arshi Ayub M Zaveri (Senior Advisor to Royal Family Offices, UAE)
The presence of Dr. Arshi Ayub M Zaveri, a key figure in the UAE’s Royal Family Offices, underscores the strategic bridge between Indian and UAE leadership circles, a corridor that Khan himself now navigates as a cultural ambassador.
The Dubai Standard
For The Telegraph Middle East readers, Sam Khan’s victory is a reminder of the caliber of talent residing in the UAE.
He joins a growing list of Dubai-based professionals who are exporting “The Dubai Standard” of excellence to the world. His work focuses on “Elite Transformation”, a holistic approach that combines physical rigor with the mental resilience required to lead in today’s volatile business environment.
As we move into 2026, the demand for high-performance coaching is skyrocketing among GCC executives. With this international accolade, Sam Khan has cemented his status as the region’s go-to authority for those looking to master not just their health, but their life.
